“Not an it-BOY” was founded in 2013 by David Fernandez who was born in Spain but moved to Switzerland where he became a fashion and graphic designer and pursued a career in the fashion industry. His blog is dedicated to inspiring his well-dressed readers with daily fashion tips that will help them get dressed every morning while saving time.
He has worked with a numerous Swiss and international brands which include, but are not limited to Gant, Zegna, H&M, Zalando, Freitag,  L’Oréal x Men and Adidas.  He has been featured in numerous publications including Gala Switzerland or Made Now Magazine.David believes that fashion does not have to be intimidating and everyone can feel and look fabulous.

David grew up surrounded by skilled seamstresses. His love for fashion certainly was inspired by his mum and grandmother. Before even going to school, David was spending his days dabbling with different fabrics and patterns which explains his keen eye for fashion!

David currently lives in Lausanne (when he is not traveling) sharing life with his love Serge. Serge loves taking pictures for the blog and makes a few appearances on Instagram.

For all collaborations inquiries and questions, you can reach David at david@notanitboy.com

Send him a note, he’s known to stay up pretty late.

Spot a faux pas? There is no faux pas in fashion just new trends